Privacy Policy

This policy is effective as of 1 February 2022. This version was last updated on 30 May 2026.

Data Controller

Appfred AS (organisation number 927 657 171), is the controller responsible for the processing described in this policy. You can contact us at clockwork.watch.app@gmail.com.

Information We Collect

Information we collect includes both information you knowingly and actively provide us when using or participating in any of our services and promotions, and any information automatically sent by your devices in the course of accessing our products and services.

Log Data

When you open and interact our mobile application, our servers may automatically log the standard data provided by your mobile phone. It may include your device's Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, potential purchases you enquire, other details about your visit, and technical details that occur in conjunction with any errors you may encounter.

Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons.

Personal Information

Depending on how you use Clockwork, we may collect one or more of the following categories of personal information:

• Account and contact information, such as your name, email address, and authentication identifiers
• Watch information you choose to provide, such as images, brand, model, reference number, serial number, and notes
• Watch measurements, including the displayed watch time you enter, atomic or capture timestamps, and calculated accuracy information
• App settings, subscription or purchase status, and support communications
• Device, usage, diagnostic, and log information described in this policy

Legal Bases for Processing Your Personal Information

We process personal information only when we have a legal basis under applicable data protection law. Depending on the purpose, we rely on: performance of our contract with you to provide the app, account, storage, synchronization, and requested features; our legitimate interests in securing, operating, understanding, and improving Clockwork, provided those interests are not overridden by your rights and interests; your consent where we specifically request it; or compliance with a legal obligation.

Where we rely on legitimate interests, we assess the purpose, necessity, effect on users, their reasonable expectations, and the safeguards available. You have the right to object to processing based on legitimate interests as described under 'Your Rights and Controlling Your Personal Information'.

Collection and Use of Information

We may collect personal information from you when you do any of the following:

• Use a mobile device to interact with our mobile application
• Contact us via email, social media, or on any similar technologies
• When you mention us on social media

We may collect, hold, use, and disclose information for the following purposes, and personal information will not be further processed in a manner that is incompatible with these purposes:

• to enable you to access and use our mobile application, associated applications, and associated social media platforms
• to enable you to customize or personalize your experience of our mobile application
• for analytics, market research, and business development, including to operate and improve our mobile application, website, associated applications, and associated social media platforms
• to develop, train, test, evaluate, and improve the privacy-preserving machine-learning features described below
• for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you
• for internal record keeping and administrative purposes
• for the creation and use of marketing content. We will however only use anonymized data such as, but not limited to, images with no personal information included, watch measurements and statistics.

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources.

We do not and will not sell your personal information, watch images, watch data, or machine-learning training data.

Product Improvement and Machine Learning

Clockwork uses computer-vision and machine-learning models to provide watch-related assistance, such as detecting and cropping a watch in an image, suggesting the time shown on a watch face, and suggesting a watch brand. We may develop, train, test, and evaluate these models using data submitted through Clockwork for the purpose of improving these features and developing closely related watch features within Clockwork.

The development data may include a cropped image of the watch face, the displayed watch time or measurement timestamp you entered, and the watch brand you provided. We only use the fields needed for the specific model or evaluation. Notes, names, email addresses, account credentials, serial numbers, reference numbers, and other unrelated account or watch information are not included in machine-learning training datasets.

Before an image is included in a training dataset, we minimize it to the watch area where technically possible and remove unnecessary surrounding image content and metadata. Direct account identifiers are removed. Internal watch and measurement identifiers are replaced with keyed, one-way pseudonymous values. Because pseudonymized data may still be personal data where a link can reasonably be restored, we continue to protect it as personal data until it has been irreversibly anonymized.

We rely on our legitimate interests under Article 6(1)(f) of the GDPR to improve Clockwork's own watch-related features. In assessing this interest, we take into account that the data is limited to what is necessary, is not used to profile users or make decisions with legal or similarly significant effects, is not sold, and is protected by access controls and the safeguards described in this policy. You may object to this use at any time by contacting us.

Machine-learning model inference is performed locally on your mobile device. Watch images are not sent to an external artificial-intelligence service to produce a detection, time prediction, or brand suggestion. We do not provide training datasets to third parties or use them to train general-purpose artificial-intelligence models for third parties.

Model outputs are assistive suggestions. You remain in control: you can review and adjust a predicted watch time and choose whether to use a suggested brand.

We may use an additional watch-related field in the future only where it is necessary to develop or evaluate a clearly defined Clockwork feature and the use is compatible with the purposes described here. Before beginning a materially different use, we will update this policy, explain the new data and purpose, and provide any notice or choice required by law. This section does not authorize the use of unrelated personal or account information for model training.

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

You are responsible for selecting any password and its overall security strength, ensuring the security of your own information within the bounds of our services.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you.

Temporary training exports that contain direct identifiers or fields not required for model development are deleted after the minimized, pseudonymized development dataset has been verified. Pseudonymized machine-learning development data is reviewed at least annually and is deleted or irreversibly anonymized if the relevant model family has not been actively trained, tested, or evaluated for 24 consecutive months.

Model files and genuinely anonymous statistics that cannot reasonably be used to identify a person or extract a person's contribution may be retained for as long as they are needed to operate, evaluate, secure, or improve Clockwork.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific, or historical research purposes or statistical purposes.

Children's Privacy

We do not aim any of our products or services directly at children under the age of 13, and we do not knowingly collect personal information about children under 13.

Disclosure of Personal Information to Third Parties

We use the following third party services to process personal information on the behalf of us.

Firebase Authentication

Firebase Authentication is a user-authentication service used for secure account creation and authentication. It may process your name, email address, authentication identifiers, and authentication events.

Cloud Firestore

Cloud Firestore is a NoSQL document database used to store, synchronize, and query app data. It may process account profile information, settings, watch records, measurement data, and related identifiers that you provide or that are generated when you use Clockwork.

Cloud Storage for Firebase

Cloud Storage is used easily store and serve user-generated content, such as photos. This service will have access to all images you provide to the mobile application.

Google Analytics for Firebase

Google Analytics for Firebase provides is used to log events that occurs while you open and interact with our mobile application. The extent for what this service has access to is covered in the section 'Log Data'

Firebase Crashlytics

Firebase Crashlytics is a real time crash reporting tool that is used to log errors and crashes that may occur while interacting with our mobile application. The extent for what this service has access to is covered in the section 'Log Data'

Firebase Crashlytics

Firebase Performance Monitoring is a real time app performance monitoring tool that is used to gain access to performance data of the mobile application. The extent for what this service has access to is covered in the section 'Log Data'

Firebase Cloud Messaging

Firebase Cloud Messaging (FCM) is a service that allows us to deliver and receive messages and notifications in the mobile application. The extent for what this service has access to is covered in the section 'Log Data'

Expo

Expo is a framework and a platform for building universal React applications, and is used to build the mobile application. Expo is also, but not limited to, used to send updates to the mobile application. The extent for what this service has access to is covered in the section 'Log Data'

International Transfers of Personal Information

The personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as the country in which you initially provided the information. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

Subject to applicable law, you may have rights to access, correct, delete, restrict, or receive a portable copy of your personal information, and to object to processing based on legitimate interests. Where processing is based on consent, you may withdraw that consent at any time. We will not discriminate against you for exercising your privacy rights. Some information may be necessary to provide requested app features.

You may object to the use of your data for machine-learning development by contacting us at clockwork.watch.app@gmail.com. Where we can still associate development data with your account, we will assess your objection and remove the data from future training datasets unless we demonstrate compelling legitimate grounds to continue. If a contribution has already been irreversibly anonymized, we can no longer identify or remove that specific contribution because the link to you no longer exists.

You may request details of the personal information we hold about you by using the contact information at the end of this policy. We may need to request specific information to confirm your identity before responding to a rights request.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person's consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in the end of this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details at the end of this privacy policy and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Limits of Our Policy

Our mobile application and website may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

We may change this privacy policy to reflect updates to our business processes, technology, or legal requirements. We will publish the updated policy at the same link and update the date at the top of this page.

If a change materially affects how we use personal information, we will provide appropriate notice before the new use begins. Where required by law, we will request consent or provide an opportunity to opt in, opt out, or object. A policy update does not retroactively create a legal basis for earlier processing.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

Appfred AS, organisation number 927 657 171

clockwork.watch.app@gmail.com